The Shipyard Team
THE SHIPYARD
(US)
Top, left to right: Matt Bruot, Trisha Chong, Lauren Arnold, Marty McDonald
Bottom, left to right: Tammy Haughey, Will Gelner, Rick Milenthal
TRUST US TO CREATE YOUR
LASTING BRAND LOVE STORY

Understanding audiences is what sets us apart. What keeps us connected is our ability to work together, engaging those audiences and engineering genuine brand love

1What makes you ‘you’?
At The Shipyard, we engineer brand love. We also engineer a culture where people feel inspired, appreciated and truly connected. I’m constantly inspired by the grit, imagination and unity of our team. This isn’t just a workplace – it’s a community. We back each other up, push boundaries and stay rooted in the communities we serve nationwide. These behaviours set The Shipyard apart.
Trisha Chong, EVP of people and culture

2What are you best at?
We’re best at creating empathetic, insight-driven work that actually moves people. Clients come to us for ideas that break through and create relevancy – because we don’t just make ads, we understand audiences. Through a deep understanding of both data and consumer culture we are able to create work that truly inspires brand love and drives behavioural change in the marketplace.
Matt Bruot, president

3What’s the fuel Worldwide Partners puts in your fire – and why should clients care?
We are California’s agency and that is a global responsibility. We draw global attention and invite the world to experience everything California has to offer. What Worldwide Partners gives us is a global lens into what travellers really think, feel and love. It’s how we stay ahead, stay relevant, and keep California top of mind.
Tammy Haughey, managing partner

4How does collaboration within Worldwide Partners show up in your work?
The power of the Worldwide Partners network is real. We recently tapped into the network and got rapid feedback on concepts from partners across the globe. Their perspectives helped us pressure-test the work across cultures and confirmed the universal human insight driving our ideas truly resonated across the globe.
Lauren Arnold, VP of account management

5What’s the most important thing you do when solving clients’ problems?
We are all about engineering brand love. Using data and culturally rich insights to create work for brands that isn’t just seen or liked but actually loved. Because we know that when people love a brand they are 250% more likely to share, engage and stay loyal to it.
Will Gelner, chief creative officer

6How do you collaborate with clients to push the boundaries of what’s possible?
Here’s what we know: trust is the foundation for pushing boundaries. When there’s real trust between client and agency, anything’s possible. We’re here to challenge, question and elevate. That means being candid when it’s tough and celebrating when it works. We know your business, you know ours – and together we engineer brand love. That’s how we create bold work. It’s not about playing it safe. It’s about winning together.
Rick Milenthal, chief executive

Tap to flip icon Hover to reveal the answer
Your agency’s secret sauce?
(Go on, spill…)
Engineering Brand Love.
Most unexpected benefit of WPI collaboration?
Genuine willingness from partners all over the world to roll up their sleeves at a moment’s notice and help make something special.
Overrated industry trend? Be blunt.
AI-generated everything.
One tool the agency can’t do without?
TSA PreCheck (Transportation Security Administration pre-check that tends to speed up airport security screenings).
What’s the next big thing in your country?
Figuring out the value of earned media.
Ideal client brief in 3 words:
Challenge status quo.
Most exciting thing about
the world today?
Even in a fast-paced world, people still crave the power of a great story – one that inspires, connects and brings a sense of wonder.
The future of advertising is…?
Understanding AI stands for artificial intelligence, not artificial imagination.
What if…?
What if agencies operated without silos?
A full-width creative campaign collage featuring various outdoor ads and posters

Los Angeles out-of-home activation
SAN DIEGO TOURISM AUTHORITY
LA residents see San Diego as their go-to escape just down the interstate. But research revealed that many feel they’ve ‘been there, done that’. In partnership with Warm & Fuzzy, we created 3D billboards in downtown LA highlighting animated paragliders swooping off San Diego’s cliffs and bringing the Torrey Pines Golf Course to life, showing our LA neighbours that there’s always more to do in San Diego.

Let’s Play
VISIT CALIFORNIA
Visit California’s “Let’s Play” campaign is the first rebrand in over a decade, launching “The Ultimate Playground” tagline. Celebrating the state’s globally recognised playful spirit, the beach ball (which was invented in California) acts as a metaphor for the contagious nature of that spirit. Play is a critical part of human existence and can be transformational, especially when combined with travel. Research shows that most of us crave more play in our lives. California is the ultimate place to come find it!

“Voices” video series
THE SHIPYARD
“Voices” was created to give our crew a space to share their authentic selves and speak honestly about the challenges we face. Born from a desire to live our values from the inside out, the series brings voice and dimension to moments like Mental Health Awareness, Juneteenth and Pride. We continue to amplify this series because it reflects what matters most to us. At The Shipyard, we engineer brand love. But brand love begins with human love.

Let’s Engineer Brand Love together.

COME ABOARD!