Understanding audiences is what sets us apart. What keeps us connected is our ability to work together, engaging those audiences and engineering genuine brand love
1What makes you ‘you’?
At The Shipyard, we engineer brand love. We also engineer a culture where people feel inspired, appreciated and truly connected. I’m constantly inspired by the grit, imagination and unity of our team. This isn’t just a workplace – it’s a community. We back each other up, push boundaries and stay rooted in the communities we serve nationwide. These behaviours set The Shipyard apart.
Trisha Chong, EVP of people and culture
2What are you best at?
We’re best at creating empathetic, insight-driven work that actually moves people. Clients come to us for ideas that break through and create relevancy – because we don’t just make ads, we understand audiences. Through a deep understanding of both data and consumer culture we are able to create work that truly inspires brand love and drives behavioural change in the marketplace.
Matt Bruot, president
3What’s the fuel Worldwide Partners puts in your fire – and why should clients care?
We are California’s agency and that is a global responsibility. We draw global attention and invite the world to experience everything California has to offer. What Worldwide Partners gives us is a global lens into what travellers really think, feel and love. It’s how we stay ahead, stay relevant, and keep California top of mind.
Tammy Haughey, managing partner
4How does collaboration within Worldwide Partners show up in your work?
The power of the Worldwide Partners network is real. We recently tapped into the network and got rapid feedback on concepts from partners across the globe. Their perspectives helped us pressure-test the work across cultures and confirmed the universal human insight driving our ideas truly resonated across the globe.
Lauren Arnold, VP of account management
5What’s the most important thing you do when solving clients’ problems?
We are all about engineering brand love. Using data and culturally rich insights to create work for brands that isn’t just seen or liked but actually loved. Because we know that when people love a brand they are 250% more likely to share, engage and stay loyal to it.
Will Gelner, chief creative officer
6How do you collaborate with clients to push the boundaries of what’s possible?
Here’s what we know: trust is the foundation for pushing boundaries. When there’s real trust between client and agency, anything’s possible. We’re here to challenge, question and elevate. That means being candid when it’s tough and celebrating when it works. We know your business, you know ours – and together we engineer brand love. That’s how we create bold work. It’s not about playing it safe. It’s about winning together.
Rick Milenthal, chief executive
Let’s Engineer Brand Love together.