1What makes you ‘you’?
Ardmore is a leading strategy, creative, and media agency headquartered in Northern Ireland, with offices in Manchester, London, and Dublin. As shareholders in Worldwide Partners, we are globally connected and collaborate with a network of more than 90 independent agencies. We’ve an entrepreneurial spirit, a growth mindset and a passion for the hustle – all while staying agile and adaptable. The influence of the WPI network is central to our culture and talent.

2What are you best at?
Our USP is a compelling blend of creative, strategy, media, PR, e-commerce, performance marketing, and stakeholder and external affairs. From day one, seeing our clients as partners has been at the heart of Ardmore, driven by our “whatever it takes” mentality, which continues to be a core value. As an independent agency, we have the freedom to make our own decisions. This is supported by a forward-thinking board of directors and a strong senior team that consistently leads the agency to new heights. The beauty of this autonomy is that it flows throughout the business, empowering everyone to trust their instincts and make decisions with confidence.

3What’s the fuel Worldwide Partners puts in your fire – and why should clients care?
Many of the benefits of the WPI network manifest in the same way for both the agency and our clients. Perspective, scale, experience, and deep sector understanding unlocked. But it’s more than that. The ethos and reality of the WPI community has become central to the culture within Ardmore, and that extends to our brand partners. We can all get caught up in our bubble, fighting our own issues, but when you’re part of a community like WPI, you quickly realise that challenges are more manageable when you face them together.

4How does collaboration within Worldwide Partners show up in your work?
Being surrounded by other indie powerhouses drives us to elevate our game. In a recent repitch for a national household brand, after 13 years as the incumbent, we leveraged the network’s power in two key ways: 1) We organised a roundtable, bringing together global agencies with similar clients, sharing insights and experiences that our competitors lacked; 2) We tested our creative concepts network-wide, gathering over 1,200 responses. This thorough approach showcased our confidence and made the decision-making process easier for the client.

5What’s the most important thing you do when solving clients’ problems?
We earn trust to unlock creative freedom and a diversity of ideas. Delivering uniquely tailored responses for our clients is so important to us. A key strength is knowing when to leverage our own capabilities and when to partner for expertise we don’t have. By way of example, LK Communications (public relations specialist within Ardmore Group), and our collaboration with TSA, a GB-based influencer marketing agency, has transformed how we respond to clients.

6How do you collaborate with clients to push the boundaries of what’s possible?
Developing and nurturing strong relationships from day one is critical and working collaboratively delivers real results. Our clients expect a full spectrum of ideas including those that challenge the status quo – and that’s when our ideas really come to life.