R&R Partners (US, Mexico)
Arnie DiGeorge, Emmarose Villanueva Terry, Fletcher Whitwell, Amberlee Engle, Rob Dondero, Mya Kelly, Calvin Crawford, Nelson Araujo, Chuck Monn, Cierra Moore, Billy Vassiliadis, Willette Tarvins, Michon Martin, Angela Berardino, Richard Oldfield, Michelle Mader, Matt Matzen, Garrett Jones, Matt Mason, from left. Location: The Neon Museum, Las Vegas, Nevada.
WE’RE NOT AN AD AGENCY.
But if it’s ground-breaking, transformative, innovative and independent work you’re after, then you’ve come to the right place
R&R Partners
(US, Mexico)
Arnie DiGeorge, Emmarose Villanueva Terry, Fletcher Whitwell, Amberlee Engle, Rob Dondero, Mya Kelly, Calvin Crawford, Nelson Araujo, Chuck Monn, Cierra Moore, Billy Vassiliadis, Willette Tarvins, Michon Martin, Angela Berardino, Richard Oldfield, Michelle Mader, Matt Matzen, Garrett Jones, Matt Mason, from left. Location: The Neon Museum, Las Vegas, Nevada.
WE’RE NOT AN AD AGENCY.
But if it’s ground-breaking, transformative, innovative and independent work you’re after, then you’ve come to the right place
What do you do best for brands?
We grow, evolve and protect our clients’ values and reputation, through any and all means necessary. We create, innovate, solve, consult, and immerse ourselves to find opportunities to defend our brands’ position. Our tools range from developing emerging technologies, creating new platforms, writing public statements for CEOs, communicating to government overseers, developing brand identities… and yes, we make some really great advertising, too. However, we are not an ad agency. We are our clients’ first call.
What sort of clients are you best fit for?
We love working for clients that challenge conventional approaches and embrace the hyper-competitive business environment in which they are invested. We believe that brands are not just products. We work extremely well with those businesses that recognise the importance of being culturally relevant and forward. We work most symbiotically with clients that recognise the value we bring, by creating solutions that are steeped in science but executed in evocative, provocative, and uniquely creative ways.
How does your work transform a client’s brand?
By connecting their offerings to the current and future needs of their consumers. We helped transform Puerto Rico from one of many island tourist destinations into a unique and authentic opportunity for cultural immersion. We helped expand the Vegas brand from the “Entertainment and Gaming Capital of the World” to the “Greatest Arena on Earth” by working with all the destination stakeholders to secure global sporting events.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
Our clients are inspired by our independence in thought, attitude, and approach. When we are presented with a challenge, we don’t just think about advertising. We think about solutions, ideas, and outcomes. Our teams intensely focus on our clients’ scoreboard. We maniacally focus on results… more heads in beds, more butts in seats, more sales, and greater brand affinity. Of course, we enjoy awards… but we value winning for our clients above all else.
How do you advance advertising as a lever for business growth?
The key is not thinking of it as ‘advertising’ to flip the lever. It’s important to think about advertising & what else is needed to really springboard or transform a business? A great campaign is just a step and sometimes not even the first step.
How do you use Worldwide Partners to expand clients’ businesses?
WPI gives us global reach to a network of independent agencies, so we get custom and local perspectives from their independent thinkers as well as our own. It’s great because we choose to partner with these agencies instead of being part of a corporate process that makes those choices FOR us.
What do you do best for brands?
We grow, evolve and protect our clients’ values and reputation, through any and all means necessary. We create, innovate, solve, consult, and immerse ourselves to find opportunities to defend our brands’ position. Our tools range from developing emerging technologies, creating new platforms, writing public statements for CEOs, communicating to government overseers, developing brand identities… and yes, we make some really great advertising, too. However, we are not an ad agency. We are our clients’ first call.
What sort of clients are you best fit for?
We love working for clients that challenge conventional approaches and embrace the hyper-competitive business environment in which they are invested. We believe that brands are not just products. We work extremely well with those businesses that recognise the importance of being culturally relevant and forward. We work most symbiotically with clients that recognise the value we bring, by creating solutions that are steeped in science but executed in evocative, provocative, and uniquely creative ways.
How does your work transform a client’s brand?
By connecting their offerings to the current and future needs of their consumers. We helped transform Puerto Rico from one of many island tourist destinations into a unique and authentic opportunity for cultural immersion. We helped expand the Vegas brand from the “Entertainment and Gaming Capital of the World” to the “Greatest Arena on Earth” by working with all the destination stakeholders to secure global sporting events.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
Our clients are inspired by our independence in thought, attitude, and approach. When we are presented with a challenge, we don’t just think about advertising. We think about solutions, ideas, and outcomes. Our teams intensely focus on our clients’ scoreboard. We maniacally focus on results… more heads in beds, more butts in seats, more sales, and greater brand affinity. Of course, we enjoy awards… but we value winning for our clients above all else.
How do you advance advertising as a lever for business growth?
The key is not thinking of it as ‘advertising’ to flip the lever. It’s important to think about advertising & what else is needed to really springboard or transform a business? A great campaign is just a step and sometimes not even the first step.
How do you use Worldwide Partners to expand clients’ businesses?
WPI gives us global reach to a network of independent agencies, so we get custom and local perspectives from their independent thinkers as well as our own. It’s great because we choose to partner with these agencies instead of being part of a corporate process that makes those choices FOR us.
QUICKFIRE
Three words to describe your agency?
Dare to win.
Most useful question you ask clients?
What’s winning? How do you keep score?
The thing that will impact advertising that most people haven’t yet realised?
We are facing the greatest generational consumer shift in decades. Attitudes, wants, needs, values, and aspirations are more diverse than ever before.
Most exciting thing about the future?
The future offers us limitless possibilities to invent, create and to embrace innovation. Mostly, emerging technology creates immense opportunities for brands to build personal and personalised relations with each and every customer.
Best thing about AI?
The unprecedented challenge to truly create unique and first-time ideas.
Best thing about being Indie?
Independence means the only limits we have are those we place on ourselves.
Your culture means...?
Trust and authentically caring… about our clients, about each other, about our communities and about giving a voice to all.
The thing you’ll do for the first time this year?
Celebrate our 50th anniversary!
Advertising can…?
Motivate, inspire, activate, and create change.
QUICKFIRE
Three words to describe your agency?
Dare to win.
Most useful question you ask clients?
What’s winning? How do you keep score?
The thing that will impact advertising that most people haven’t yet realised?
We are facing the greatest generational consumer shift in decades. Attitudes, wants, needs, values, and aspirations are more diverse than ever before.
Most exciting thing about the future?
The future offers us limitless possibilities to invent, create and to embrace innovation. Mostly, emerging technology creates immense opportunities for brands to build personal and personalised relations with each and every customer.
Best thing about AI?
The unprecedented challenge to truly create unique and first-time ideas.
Best thing about being Indie?
Independence means the only limits we have are those we place on ourselves.
Your culture means...?
Trust and authentically caring… about our clients, about each other, about our communities and about giving a voice to all.
The thing you’ll do for the first time this year?
Celebrate our 50th anniversary!
Advertising can…?
Motivate, inspire, activate, and create change.
THE WORK
THE WORK
Transforming Las Vegas
We played a vital role in a campaign to secure the now Las Vegas Raiders and funding for a world-class stadium. We provided messaging and materials to secure F1, the Super Bowl, March Madness and Major League Baseball. While our fame was the result of a world recognised ad campaign, “What Happens Here Stays Here”, the Vegas brand transformation required the full spectrum of our capabilities. The work and the vision transcend traditional advertising.
Transforming Las Vegas
We played a vital role in a campaign to secure the now Las Vegas Raiders and funding for a world-class stadium. We provided messaging and materials to secure F1, the Super Bowl, March Madness and Major League Baseball. While our fame was the result of a world recognised ad campaign, “What Happens Here Stays Here”, the Vegas brand transformation required the full spectrum of our capabilities. The work and the vision transcend traditional advertising.
50 years of cause
It’s not a traditional agency’s job to make our communities stronger, disadvantaged lives better, change the course of underage drinking, help curb smoking or create a movement to stop bullying… but it is OURS.
From merch for Jose Andres’ World Central Kitchen to thousands of hours given from our staff, we are committed to a better world. It is a pillar, a purpose, and the heartfelt centre of who we are.
50 years of cause
It’s not a traditional agency’s job to make our communities stronger, disadvantaged lives better, change the course of underage drinking, help curb smoking or create a movement to stop bullying… but it is OURS.
From merch for Jose Andres’ World Central Kitchen to thousands of hours given from our staff, we are committed to a better world. It is a pillar, a purpose, and the heartfelt centre of who we are.
The digital reimagining
At R&R we create halo work that defines brands, along with digital innovation that reimagines them – and we are often the only choice for doing so. As the elite creator and preferred partner for Meta, Snapchat and TikTok, we’ve been producing augmented reality, virtual reality and digital breakthroughs for brands like Frito-Lay, Coca-Cola, Best Buy, Home Depot, Tag Heuer, Starbucks, MLB, NFL, Nissan, New Balance, Chipotle, Snapple, Ford and LVMH.
The digital reimagining
At R&R we create halo work that defines brands, along with digital innovation that reimagines them – and we are often the only choice for doing so. As the elite creator and preferred partner for Meta, Snapchat and TikTok, we’ve been producing augmented reality, virtual reality and digital breakthroughs for brands like Frito-Lay, Coca-Cola, Best Buy, Home Depot, Tag Heuer, Starbucks, MLB, NFL, Nissan, New Balance, Chipotle, Snapple, Ford and LVMH.
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