/prompt. (US)
Back row: Sarah Dembert, Paul Dyer, Lori Rubinson, from left. Seated: Geeta Patel, Corey Martin, Marisa Nolan, David Marks, from left
FRICTIONLESS STORYMAKING
Constant evolution sets /prompt. apart – along with an unquenchable curiosity for storytelling and a passion for connecting people and brands
/prompt.
(US)
Back row: Sarah Dembert, Paul Dyer, Lori Rubinson, from left
Seated: Geeta Patel, Corey Martin, Marisa Nolan, David Marks, from left
FRICTIONLESS STORYMAKING
Constant evolution sets /prompt. apart – along with an unquenchable curiosity for storytelling and a passion for connecting people and brands
What do you do best for brands?
/prompt. is the earned-first creative agency that’s best known for storymaking – our unique approach to developing action-oriented marketing platforms for brands. In an era rife with overtold stories, we excel at making things that are worth talking about. This ability to get people talking imbues our clients with an aura of cultural ‘nowness’ that changes how people view them. While we have a full suite of services, it’s our constant evolution and people-centric approach that sets us apart.
What sort of clients are you best fit for?
/prompt. caters to established brands that need to out-think more well-funded competitors, but particularly those who realise they cannot rely on traditional advertising in the ways they used to. We partner primarily with large companies in the health and wellness, food and beverage, and pharma and biotech industries. We help these companies wean themselves off advertising dependency while building their brands with meaningful connections in an ad-fatigued environment.
How does your work transform a client’s brand?
We are known for modernising heritage brands to reach younger, more diverse audiences through culture. Our transformative work revolves around cutting-edge technology, data-driven strategies, and innovative storymaking. It’s about crafting ideas so captivating that they become the stories themselves. Take AbbVie’s “DREAM initiative” which tackled racial bias in dermatology – a story that sparked a national conversation.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
Our Plus (+) Model is how we blend together specialist skill sets with generalised experiences to deliver integrated work. It’s how we take people who have worked in specialised ad agency jobs and give them room to roam, and people from broadly-defined PR firm jobs and hone their areas of expertise. It encourages every employee to explore a breadth of experiences while becoming known for something specific, and then teaches them how to work in partnership with one another...
How do you advance advertising as a lever for business growth?
In an era when 100 million people are paying monthly subscriptions to avoid advertising, we provide clients with an alternative. We craft brand actions that captivate audiences and make brands worth talking about. We help our clients DO things that engage their audiences and create experiences worth participating in. Then we craft campaigns that amplify those actions. It’s a win-win.
How do you use Worldwide Partners to expand clients’ businesses?
At /prompt., we see WPI as a strategic extension of our best-in-class talent around the world. We are bonded by the common theme of working hard for each other, not a holding company, and that shows in the work we do. We’ve found this partnership with like-minded agencies improves our cultural fluency and ensures the global resonance of the work we do. It’s not just about reach, it’s about authenticity.
What do you do best for brands?
/prompt. is the earned-first creative agency that’s best known for storymaking – our unique approach to developing action-oriented marketing platforms for brands. In an era rife with overtold stories, we excel at making things that are worth talking about. This ability to get people talking imbues our clients with an aura of cultural ‘nowness’ that changes how people view them. While we have a full suite of services, it’s our constant evolution and people-centric approach that sets us apart.
What sort of clients are you best fit for?
/prompt. caters to established brands that need to out-think more well-funded competitors, but particularly those who realise they cannot rely on traditional advertising in the ways they used to. We partner primarily with large companies in the health and wellness, food and beverage, and pharma and biotech industries. We help these companies wean themselves off advertising dependency while building their brands with meaningful connections in an ad-fatigued environment.
How does your work transform a client’s brand?
We are known for modernising heritage brands to reach younger, more diverse audiences through culture. Our transformative work revolves around cutting-edge technology, data-driven strategies, and innovative storymaking. It’s about crafting ideas so captivating that they become the stories themselves. Take AbbVie’s “DREAM initiative” which tackled racial bias in dermatology – a story that sparked a national conversation.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
Our Plus (+) Model is how we blend together specialist skill sets with generalised experiences to deliver integrated work. It’s how we take people who have worked in specialised ad agency jobs and give them room to roam, and people from broadly-defined PR firm jobs and hone their areas of expertise. It encourages every employee to explore a breadth of experiences while becoming known for something specific, and then teaches them how to work in partnership with one another...
How do you advance advertising as a lever for business growth?
In an era when 100 million people are paying monthly subscriptions to avoid advertising, we provide clients with an alternative. We craft brand actions that captivate audiences and make brands worth talking about. We help our clients DO things that engage their audiences and create experiences worth participating in. Then we craft campaigns that amplify those actions. It’s a win-win.
How do you use Worldwide Partners to expand clients’ businesses?
At /prompt., we see WPI as a strategic extension of our best-in-class talent around the world. We are bonded by the common theme of working hard for each other, not a holding company, and that shows in the work we do. We’ve found this partnership with like-minded agencies improves our cultural fluency and ensures the global resonance of the work we do. It’s not just about reach, it’s about authenticity.
QUICKFIRE
Three words to describe your agency?
Storymaking, acceleration, partnership.
Most useful question you ask clients?
What truly matters?
The thing that will impact advertising that most people haven’t yet realised?
The death of interruption.
Most exciting thing about the future?
The opportunity to do work that improves real life rather than interrupting it.
Best thing about AI?
We call AI augmented intelligence and believe the best thing about it is the ability to accelerate and augment human creativity.
Best thing about being Indie?
The ability to work for each other and our clients, not a holding company.
Your culture means...?
Always evolving, together.
The thing you’ll do for the first time this year?
Bring home top campaign honours from a top awards show.
Advertising can…?
Get the hell out of the way.
QUICKFIRE
Three words to describe your agency?
Storymaking, acceleration, partnership.
Most useful question you ask clients?
What truly matters?
The thing that will impact advertising that most people haven’t yet realised?
The death of interruption.
Most exciting thing about the future?
The opportunity to do work that improves real life rather than interrupting it.
Best thing about AI?
We call AI augmented intelligence and believe the best thing about it is the ability to accelerate and augment human creativity.
Best thing about being Indie?
The ability to work for each other and our clients, not a holding company.
Your culture means...?
Always evolving, together.
The thing you’ll do for the first time this year?
Bring home top campaign honours from a top awards show.
Advertising can…?
Get the hell out of the way.
THE WORK
THE WORK
CETAPHIL: “#GameTimeGlow”
This year the ‘Taylor Swift effect’ dominated American football, fostering new opportunities for father/daughter bonding. /prompt. & Cetaphil, a sensitive skincare brand, leveraged the zeitgeist for dads and daughters to share their passions for skincare and football. The campaign featured a real father/daughter duo and was amplified by influencers and dermatologists. After trending on X with around 5.7 billion earned impressions, it was named best ad of the Super Bowl weekend… before buying a single ad spot.
BAYER ASPIRIN: “Most Meaningful Melody”
How do you get your loved one to take a daily pill after they’ve suffered a heart attack? By reminding them it’s not for their own sake... It’s for their loved ones. We started by recording heart attack survivor Stuart K Robinson’s actual heartbeat, then we produced an original song set to that beat… written and performed by Stuart’s daughter Nicolette and her Broadway-performing husband, Leslie Odom, Jr. The campaign reached 45 million people, spurring a 10% increase in Bayer Aspirin sales.
CETAPHIL: “#GameTimeGlow”
This year the ‘Taylor Swift effect’ dominated American football, fostering new opportunities for father/daughter bonding. /prompt. & Cetaphil, a sensitive skincare brand, leveraged the zeitgeist for dads and daughters to share their passions for skincare and football. The campaign featured a real father/daughter duo and was amplified by influencers and dermatologists. After trending on X with around 5.7 billion earned impressions, it was named best ad of the Super Bowl weekend… before buying a single ad spot.
BAYER ASPIRIN: “Most Meaningful Melody”
How do you get your loved one to take a daily pill after they’ve suffered a heart attack? By reminding them it’s not for their own sake... It’s for their loved ones. We started by recording heart attack survivor Stuart K Robinson’s actual heartbeat, then we produced an original song set to that beat… written and performed by Stuart’s daughter Nicolette and her Broadway-performing husband, Leslie Odom, Jr. The campaign reached 45 million people, spurring a 10% increase in Bayer Aspirin sales.
HIGH WEST:
“Protect the West”
High West Distillery’s “Protect the West” campaign, a $1 million commitment to organisations dedicated to preserving the wilderness in the western US, partnered with snowboarding legend Shaun White – a natural fit, shaped by the western landscapes he grew up in. White lent his voice to the platform via interviews and social media (40 placements, 1.3 billion-plus impressions, 1.3 million-plus social impressions), to ignite a movement for wildfire prevention and wildland preservation.
HIGH WEST:
“Protect the West”
High West Distillery’s “Protect the West” campaign, a $1 million commitment to organisations dedicated to preserving the wilderness in the western US, partnered with snowboarding legend Shaun White – a natural fit, shaped by the western landscapes he grew up in. White lent his voice to the platform via interviews and social media (40 placements, 1.3 billion-plus impressions, 1.3 million-plus social impressions), to ignite a movement for wildfire prevention and wildland preservation.
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