INTERWEAVE (UK, Greece, UAE)
Interweavers gathered in our studio in Athens
FIND BLUE OCEANS FOR YOUR BUSINESS
When brands are adapting to change – searching for new markets, innovation and transformation – they need to INTERWEAVE
INTERWEAVE
(UK, Greece, UAE)
Interweavers gathered in our studio in Athens
FIND BLUE OCEANS
FOR YOUR BUSINESS
When brands are adapting to change – searching for new markets, innovation and transformation – they need to INTERWEAVE
What do you do best for brands?
We turn them around. We’re an ideas and innovation company, a hybrid of consultants and creative makers with technology and insights at the heart of everything we do. Thinkers and makers, bridging the silos between the two, driving change, making a difference for clients, industry and society through creative innovation. Our people come from both the client and agency side, having deep expertise in specific industries and an entrepreneurial spirit. London and Athens-based, with a presence in nine markets, operating globally as one.
What sort of clients are you best fit for?
We are made for clients who are constantly adapting to change: on a transformation journey, facing big challenges, pivoting products, opening new markets… We are focused on six distinct industries which reflect our mission and our mindset. We have deep experience and expertise in: travel, hospitality and tourism; culture, museums and creative industries; government and public sector; technology and innovation; energy and blue economy, and food and drink FMCG brands.
How does your work transform a client’s brand?
We discover, define, and create blue oceans – the unknown market space in an industry. We combine trends analysis, futurecasting, and understanding of global markets with customer behavioural analysis to identify gaps and opportunities. One example is the transformation project we did for hotel chain Phaea – others include a collaboration with Remy Cointreau to rejuvenate Metaxa, and partnering with the Greek government for Covid crisis-handling initiatives.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
We are interweavers by name and by nature, interweaving with each other, our clients and their teams, and our WPI partners. Our people are evenly split between agency and business backgrounds, and work in cross-functional teams that integrate specialists from different disciplines. Over our 11 years of operation, we’ve also developed a creative methodology that makes us uniquely agile and adaptable, able to embrace changing circumstances, thriving and delivering results even under adverse conditions.
How do you advance advertising as a lever for business growth?
Advertising is and will always be an integral part of the life of a brand – in creating and nurturing relationships with communities and people. At the end of the day, this means leads, and consumer and business growth. It’s the story and the messages, the feelings and the images, that you want to carry to your audiences. It’s what you are and, most importantly, why you are.
How do you use Worldwide Partners to expand clients’ businesses?
WPI is a force multiplier for all of us – our agency, our indie partners, and especially our global client base, as our network allows us to tap into expertise on an international level whenever a project requires it. Our collaborative culture allows us to share our learnings – and bring home new insights to empower our clients and their business.
What do you do best for brands?
We turn them around. We’re an ideas and innovation company, a hybrid of consultants and creative makers with technology and insights at the heart of everything we do. Thinkers and makers, bridging the silos between the two, driving change, making a difference for clients, industry and society through creative innovation. Our people come from both the client and agency side, having deep expertise in specific industries and an entrepreneurial spirit. London and Athens-based, with a presence in nine markets, operating globally as one.
What sort of clients are you best fit for?
We are made for clients who are constantly adapting to change: on a transformation journey, facing big challenges, pivoting products, opening new markets… We are focused on six distinct industries which reflect our mission and our mindset. We have deep experience and expertise in: travel, hospitality and tourism; culture, museums and creative industries; government and public sector; technology and innovation; energy and blue economy, and food and drink FMCG brands.
How does your work transform a client’s brand?
We discover, define, and create blue oceans – the unknown market space in an industry. We combine trends analysis, futurecasting, and understanding of global markets with customer behavioural analysis to identify gaps and opportunities. One example is the transformation project we did for hotel chain Phaea – others include a collaboration with Remy Cointreau to rejuvenate Metaxa, and partnering with the Greek government for Covid crisis-handling initiatives.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
We are interweavers by name and by nature, interweaving with each other, our clients and their teams, and our WPI partners. Our people are evenly split between agency and business backgrounds, and work in cross-functional teams that integrate specialists from different disciplines. Over our 11 years of operation, we’ve also developed a creative methodology that makes us uniquely agile and adaptable, able to embrace changing circumstances, thriving and delivering results even under adverse conditions.
How do you advance advertising as a lever for business growth?
Advertising is and will always be an integral part of the life of a brand – in creating and nurturing relationships with communities and people. At the end of the day, this means leads, and consumer and business growth. It’s the story and the messages, the feelings and the images, that you want to carry to your audiences. It’s what you are and, most importantly, why you are.
How do you use Worldwide Partners to expand clients’ businesses?
WPI is a force multiplier for all of us – our agency, our indie partners, and especially our global client base, as our network allows us to tap into expertise on an international level whenever a project requires it. Our collaborative culture allows us to share our learnings – and bring home new insights to empower our clients and their business.
QUICKFIRE
Three words to describe your agency?
Bravery, imagination, insight.
Most useful question you ask clients?
What’s the most rewarding problem we can solve for you and why?
The thing that will impact advertising that most people haven’t yet realised?
Marketing that is relevant to an ageing population (longevity).
Most exciting thing about the future?
We can invent it.
Best thing about AI?
It will allow us to create imagined ideas in reality.
Best thing about being Indie?
Charting your own course.
Your culture means...?
Challenging and supporting each other to #goalltheway.
The thing you'll do for the first time this year?
Celebrate our 11th birthday and invite everyone who’s ever been part of us.
Advertising can…?
Drive change – it’s why we’re here, after all!
QUICKFIRE
Three words to describe your agency?
Bravery, imagination, insight.
Most useful question you ask clients?
What’s the most rewarding problem we can solve for you and why?
The thing that will impact advertising that most people haven’t yet realised?
Marketing that is relevant to an ageing population (longevity).
Most exciting thing about the future?
We can invent it.
Best thing about AI?
It will allow us to create imagined ideas in reality.
Best thing about being Indie?
Charting your own course.
Your culture means...?
Challenging and supporting each other to #goalltheway.
The thing you'll do for the first time this year?
Celebrate our 11th birthday and invite everyone who’s ever been part of us.
Advertising can…?
Drive change – it’s why we’re here, after all!
THE WORK
THE WORK
GRAND EGYPTIAN MUSEUM:“A unique cultural global destination #placemaking”
INTERWEAVE collaborated with Hassan Allam Holdings and the government of Egypt on a one-of-a-kind destination that brings seven millennia of history under one roof and inspires global audiences to put the destination on their travel bucket list. We worked holistically across strategy, brand experience design, brand strategy and identity development, marketing, communications and digital and all the creative campaigns leading up to its launch.
INTERSPORT: “Intersport Pro Communications Platform”
A disruptive communications platform that reframes the relationship between retailer and sports brand, Intersport Pro is a 360-degree creative approach that breaks new ground for Intersport on a global level. Adaptable for use across digital media, it raises the brand’s equity through highlighting and sharing its knowledge of sports technology while educating audiences.
US DEPARTMENT OF STATE, US EMBASSY IN GREECE: “Turning diplomacy into art. #making ithappen”
This was an engagement campaign to combat brain-drain through real stories of success. Highlighting the shared values between the US and Greece, it was a unique creative endeavour including four campaign phases, three TV commercials, hundreds of creative assets, a website, events, exhibiting part of the artistic work in a Museum, plus PR and engagement activations both online and offline.
GRAND EGYPTIAN MUSEUM:“A unique cultural global destination #placemaking”
INTERWEAVE collaborated with Hassan Allam Holdings and the government of Egypt on a one-of-a-kind destination that brings seven millennia of history under one roof and inspires global audiences to put the destination on their travel bucket list. We worked holistically across strategy, brand experience design, brand strategy and identity development, marketing, communications and digital and all the creative campaigns leading up to its launch.
INTERSPORT: “Intersport Pro Communications Platform”
A disruptive communications platform that reframes the relationship between retailer and sports brand, Intersport Pro is a 360-degree creative approach that breaks new ground for Intersport on a global level. Adaptable for use across digital media, it raises the brand’s equity through highlighting and sharing its knowledge of sports technology while educating audiences.
US DEPARTMENT OF STATE, US EMBASSY IN GREECE: “Turning diplomacy into art. #making ithappen”
This was an engagement campaign to combat brain-drain through real stories of success. Highlighting the shared values between the US and Greece, it was a unique creative endeavour including four campaign phases, three TV commercials, hundreds of creative assets, a website, events, exhibiting part of the artistic work in a Museum, plus PR and engagement activations both online and offline.
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