Five by Five (UK,US, Australia)
Back row: Hannah Weston, Katie Whittam-Hayes, David Prideaux, Steph O’Neil, Nick Lawton, Emmeline Kite, from left Front row: Linda Pengelly, Annabel Mackie, George Roberts, from left
BREATHE LIFE (NOT BS) INTO BRANDS
Fed up with big network nonsense? You’re not alone. Brands should be free to break boundaries, think big and dream even bigger
Five by Five
(UK, US, Australia)
Back row: Hannah Weston, Katie Whittam-Hayes, David Prideaux, Steph O’Neil, Nick Lawton, Emmeline Kite, from left
Front row: Linda Pengelly, Annabel Mackie, George Roberts, from left
BREATHE LIFE (NOT BS) INTO BRANDS
Fed up with big network nonsense? You’re not alone. Brands should be free to break boundaries, think big and dream even bigger
What do you do best for brands?
Not belonging to some big, ugly, publicly-quoted behemoth means we’re full of talent who’ve become fed up with life in the big networks. So we come with big agency experience but with all the agility of a growing independent. What do we do best? We’re creative problem solvers who breathe new life into brands to make a positive impact on business and society. We rebel against complexity and give our clients the objectivity and creativity – and energy – they need to progress.
What sort of clients are you best fit for?
Written in letters six-feet-high down the side of our London office are the words: “Let’s do something big together.” We work in multiple sectors across advertising, experiential, social/influencer, CRM and design – with a huge amount of experience in retail and interactive entertainment. But the ambition of the client matters to us as much as the size of the project. It’s not the size of the dog in the fight…
How does your work transform a client’s brand?
We talk about how our work should make brands stronger. We do that by identifying where an idea can make a real difference and we bring different minds, views and skillsets together to create something unexpected.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
When you call your agency, it shouldn’t feel like phoning your bank. We love working with people; we’re collaborative by nature. We share, we involve, we invite, we consult, we listen. We worship in the broad church of creativity and we love putting different combinations of skills together to find a new idea or direction. We enjoy what we do. It shows and it’s infectious, too. Some of our clients have been with us for more than 15 years.
How do you advance advertising as a lever for business growth?
We believe in identifying exactly where advertising can make a difference and focussing on this facet of the brand – as opposed to a more blanket approach. It might be driven by the brand or product, or it might be led by an audience or market insight. Where does the potential lie and what can we do or say to maximise it?
How do you use Worldwide Partners to expand clients’ businesses?
Being part of Worldwide Partners allows us to tap into the very best talent in our industry so there isn’t a problem we can’t solve creatively for our clients. We regularly plug in capability and geography, providing our clients with a one-stop solution. We can also provide multi-market insight to find a competitive edge for our clients. Attendance at WPI events, global summits and seminars also fills us with energy, inspiration and learnings which our clients benefit from.
What do you do best for brands?
Not belonging to some big, ugly, publicly-quoted behemoth means we’re full of talent who’ve become fed up with life in the big networks. So we come with big agency experience but with all the agility of a growing independent. What do we do best? We’re creative problem solvers who breathe new life into brands to make a positive impact on business and society. We rebel against complexity and give our clients the objectivity and creativity – and energy – they need to progress.
What sort of clients are you best fit for?
Written in letters six-feet-high down the side of our London office are the words: “Let’s do something big together.” We work in multiple sectors across advertising, experiential, social/influencer, CRM and design – with a huge amount of experience in retail and interactive entertainment. But the ambition of the client matters to us as much as the size of the project. It’s not the size of the dog in the fight…
How does your work transform a client’s brand?
We talk about how our work should make brands stronger. We do that by identifying where an idea can make a real difference and we bring different minds, views and skillsets together to create something unexpected.
What’s distinct or exemplary about the way you work? What about your people inspires clients most?
When you call your agency, it shouldn’t feel like phoning your bank. We love working with people; we’re collaborative by nature. We share, we involve, we invite, we consult, we listen. We worship in the broad church of creativity and we love putting different combinations of skills together to find a new idea or direction. We enjoy what we do. It shows and it’s infectious, too. Some of our clients have been with us for more than 15 years.
How do you advance advertising as a lever for business growth?
We believe in identifying exactly where advertising can make a difference and focussing on this facet of the brand – as opposed to a more blanket approach. It might be driven by the brand or product, or it might be led by an audience or market insight. Where does the potential lie and what can we do or say to maximise it?
How do you use Worldwide Partners to expand clients’ businesses?
Being part of Worldwide Partners allows us to tap into the very best talent in our industry so there isn’t a problem we can’t solve creatively for our clients. We regularly plug in capability and geography, providing our clients with a one-stop solution. We can also provide multi-market insight to find a competitive edge for our clients. Attendance at WPI events, global summits and seminars also fills us with energy, inspiration and learnings which our clients benefit from.
QUICKFIRE
Three words to describe your agency?
Strength and clarity.
Most useful question you ask clients?
“Why?”
The thing that will impact advertising that most people haven’t yet realised?
The circular economy.
Most exciting thing about the future?
Our global growth plans and the talent we will bring into the agency.
Best thing about AI?
How it’s making the industry think and act more creatively.
Best thing about being Indie?
No boundaries.
Your culture means...?
Top people. Doing top work. Having a top laugh.
The thing you’ll do for the first time this year?
Use influencers as talent in our advertising work.
Advertising can…?
Do more.
QUICKFIRE
Three words to describe your agency?
Strength and clarity.
Most useful question you ask clients?
“Why?”
The thing that will impact advertising that most people haven’t yet realised?
The circular economy.
Most exciting thing about the future?
Our global growth plans and the talent we will bring into the agency.
Best thing about AI?
How it’s making the industry think and act more creatively.
Best thing about being Indie?
No boundaries.
Your culture means...?
Top people. Doing top work. Having a top laugh.
The thing you’ll do for the first time this year?
Use influencers as talent in our advertising work.
Advertising can…?
Do more.
THE WORK
THE WORK
SCREWFIX:“Click & Collect”
A building crew demonstrate how Screwfix Click & Collect keeps them moving forward by dancing their way into the store to pick up some more sealant, all to the tune of 1980s earworm ‘Break My Stride’. The campaign dialled up the fun even more (and brought a huge following on social media) by featuring the country’s favourite baked potato provider and TikTok star, Spud Man. Screwfix is the UK’s top nationwide retailer for the trade.
AUSTRALIAN PAYMENTS PLUS: “ConnectID”
ConnectID from Australian Payments Plus provides identity verification to help Australians avoid oversharing personal information. Authorising ConnectID ensures merchants receive only the details they need to validate a transaction, reducing the potential for identity theft. This campaign ran across cinema, BVOD (broadcast video on demand) and SVOD (subscription video on demand). Identity scams decreased by 43% in Q4 2023 vs the same period in 2022.
SCREWFIX:“Click & Collect”
A building crew demonstrate how Screwfix Click & Collect keeps them moving forward by dancing their way into the store to pick up some more sealant, all to the tune of 1980s earworm ‘Break My Stride’. The campaign dialled up the fun even more (and brought a huge following on social media) by featuring the country’s favourite baked potato provider and TikTok star, Spud Man. Screwfix is the UK’s top nationwide retailer for the trade.
AUSTRALIAN PAYMENTS PLUS: “ConnectID”
ConnectID from Australian Payments Plus provides identity verification to help Australians avoid oversharing personal information. Authorising ConnectID ensures merchants receive only the details they need to validate a transaction, reducing the potential for identity theft. This campaign ran across cinema, BVOD (broadcast video on demand) and SVOD (subscription video on demand). Identity scams decreased by 43% in Q4 2023 vs the same period in 2022.
AMAZON: “New Finds”
Online shopping is leading to an overwhelming sense of ‘choice overload’, with cluttered search results even making it difficult for shoppers to find the best products on Amazon. So to create their ‘New Finds’ storefront, we needed a design approach that would make the shopping experience easier. And we needed to surface the emotional drivers of discovery and inspiration.
AMAZON: “New Finds”
Online shopping is leading to an overwhelming sense of ‘choice overload’, with cluttered search results even making it difficult for shoppers to find the best products on Amazon. So to create their ‘New Finds’ storefront, we needed a design approach that would make the shopping experience easier. And we needed to surface the emotional drivers of discovery and inspiration.
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