BELIEF IS POWERFUL. SO IS OUR COMMITMENT

What do you do best for brands?

Brands come to us because they know we will treat their business and their audience with the exacting attention they deserve. They don’t come to us for a one-size-fits-all solution; that is not what we provide. Our aim is always to give an insight they weren’t expecting or an idea they didn’t think they needed. We’re at our very best when we do this. It’s the most enjoyable and rewarding aspect for them, and for us, and has the very best chance of connecting with their audience.

What sort of clients are you best fit for?

Believers. We patiently take time to get to know our clients and are thrilled to go on a journey with them. Once we’ve agreed a vision, we will pursue it relentlessly – collectively believing in what we are trying to achieve. The power of advertising to deliver it is a must and makes for incredibly exciting and fulfilling partnerships that achieve results.

How does your work transform a client’s brand?

It’s about taking our understanding of the brand’s audiences – who and where they are, what motivates and drives them – backed up by our own insights and research, and leveraging this to the client’s benefit. That way, we seek out opportunities which allow them to mean more to people, at the most appropriate time, on the most potent platforms and with the most powerful message.

What’s distinct or exemplary about the way you work? What about your people inspires clients most?

We stand out because of our commitment to our clients. It isn’t just a job, it’s a way of life and it permeates all that we do. We shop in Lidl, we eat Irwin’s bread and Dromona butter, we use Translink public transport, we sail with Stena Line and we holiday in the US and Canada. We truly live the brands we represent, and believe in them, which makes us present, invested and relevant.

How do you advance advertising as a lever for business growth?

To us, it’s about celebrating the success, not just of our campaigns but also the platforms where they perform best, sharing the power and the efficacy. That is our currency and we trade in it at every opportunity. Everyone in our team is alive to the opportunities.

How do you use Worldwide Partners to expand clients’ businesses?

We do this in multiple ways and the global insights shared so freely and willingly by the network are invaluable for our clients. Rarely is there a challenge we or any one of our partners faces that another hasn’t faced, perhaps in another territory, so we can bring that knowledge to bear. The mentoring programme is gold dust too – imparting and absorbing knowledge across the globe that better equips our people in every facet of what they do. Add to that the ability to plug into the highly developed specialisms of others and offer our own, in our geographies, to others, and we have a pretty successful global marketing ecosystem.