According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

They’ll get it more reliably from a unified rather than a uniform approach, despite the accelerated efforts of holding companies to consolidate agencies in the name of effectiveness and efficiency. That’s because the magic of integration comes from people, not process. World-class talent with shared values creates breakthrough work. You need team alignment among agency partners who can put aside P&Ls and focus their top people on solving your complex problems now.

We have that team. All 93 agencies in Worldwide Partners have been chosen for their expertise, capabilities, and commitment to collaborating. This spirit generates teamwork you can’t impose with corporate mandates and structures; shared values and a shared agenda beat a shared balance sheet, every time. Our agencies work together because they choose to, not because they have to.

As a result, we field precise combinations of top talent across disciplines and geographies. And our partners routinely tap each other’s expertise, instantly providing clients with a broader skill range. Their connectedness yields scale on demand without a sign-off or a surcharge.

A growing number of marketers are accessing this model. On one hand, clients in the marketing majority ($10 million to $100 million in ad spend) who need the independent thinking of high-level specialists a holding company can’t afford to give them. On the other, top global advertisers with autonomous country offices who realise they’ll see greater impact from in-market, independent agencies than from regional outposts of holding companies.

Both get fluid approaches to outthink and outmanoeuvre competitors in their dynamic marketplaces. In the words of agency search consultant Pete Carter, a longtime P&G marketing leader, Worldwide Partners “lets you create your own agency. It’s everything you need and nothing you don’t – a bespoke collaborative that fits exactly what you need right now.”

Here we present 11 of the world’s most innovative agencies in key parts of marketing, from fully integrated to specialists in creative, media, digital and public relations. They’re rooted in their markets and designed to collaborate and execute together on demand, at scale, and as one.

Individually and together, they have one agenda: yours.

The World Is Yours,

John Harris,
President & CEO, Worldwide Partners