1What makes you ‘you’?
It started in a café in the centre of Prague, sending our first client email on borrowed Wi-Fi. What we lacked in tech, we made up for in hustle and that drive still defines us today. Now, with 16-plus years of experience and a team of more than 30 experts in Prague, we turn complexity into clarity. We blend creativity, strategy and technology to build long-term partnerships that deliver measurable results – and peace of mind. Calm, curious and committed. That’s Proboston.

2What are you best at?
Turning complexity into clarity, with ideas that move, design that speaks, and tech that works. From immersive campaigns to high- volume content and motion design, we blend creativity and digital craft in one seamless flow. Every brief begins with a conversation – open, honest, human. We ask, we listen, we translate insight into impact. AI and automation help, but people make it real. That’s the Proboston way: creatively sharp, digitally fluent, always made by human pros.

3What’s the fuel Worldwide Partners puts in your fire – and why should clients care?
We’re an independent agency by heart and we like it that way. But we also know that some briefs need a bigger stage. That’s where Worldwide Partners gives us the reach, without taking away the reins. We stay who we are: fast, flexible, 30+ curious minds in Prague who ask the right questions and challenge ideas until they truly work. And when a project needs to go beyond borders, we’ve got trusted partners from Lisbon to Helsinki, ready to bring in local insight and cultural sharpness.

4How does collaboration within Worldwide Partners show up in your work?
For us, collaboration with WPI is about knowing exactly who to call when we need the right perspective – whether that’s a cultural deep dive from Paris or production muscle from Bogota. No middle layers, no corporate detours. Just real people who care as much about the outcome as we do. But whether we fly solo or team up, we work the same way: a clear plan, the right people in the room, and decisions made close to the action – not three layers up. Big campaigns, small egos. That’s how we like to collaborate.

5What’s the most important thing you do when solving clients’ problems?
We get closer to the business, not just the brief. Before creating anything, we dig deep, asking the right questions to understand what truly drives the brand, the audience, and the challenge. That clarity shapes everything. It’s how we deliver work that’s not only on brief and on budget but also in step with the client’s strategy. Smart creativity is great but, when it’s grounded in real understanding, it becomes a tool for real business impact.

6How do you collaborate with clients to push the boundaries of what’s possible?
It starts with trust – and pushing ourselves first. We live by our values: be reactive; be a driver; bring value. When clients see us as partners, not suppliers, bold thinking becomes a shared pursuit. We earn that trust by staying present, proactive, and connected to their goals. In that space, we test limits, not patience. We co-create with intention, execute with precision, and move as one team – because great ideas push forward best when we do it together.