DAVID ADAMSON
Title Strategy director Company T&Pm
(following the recent merger of
The&Partnership and mSix)
Pronouns He/him
DAVID ADAMSON
Title Strategy director Company T&Pm
(following the recent merger of
The&Partnership and mSix)
Pronouns He/him
What does D&I mean to you?
Creating space for people to reclaim their differences as strengths, and harness them for creativity, innovation and growth.
What’s your passion area in diversity?
Finding new ways for the LGBTQIA+ community to advocate for one another and collectively take up more space across the industry – and amplifying those voices that are more likely to be marginalised, particularly bi, trans+ and queer women.
What recent developments should we be celebrating in the diversity debate?
We’ve challenged the rules on employee community groups to encourage agencies to not just nurture their queer talent but unleash its potential across their business. Working with my colleagues at T&Pm to create the ‘It’s not therapy, it’s abuse’ campaign for Stonewall and other LGBTQIA+ charities lobbying the government to #BanConversionTherapy is testament to this, as was T&Pm winning Channel 4’s Diversity in Advertising Award 2023, with an idea for our E45 client.
What is top of mind for 2024?
Racism, transphobia, and misogyny within our own LGBTQIA+ community. We only rise if we all rise together.
Which three words describe you best?
Strategist, advocate, catalyst.
Who should be on the next iList?
Mika Alcock (they/them), associate creative director at T&Pm, and Jamie June Hill (they/she), creative inclusivity director at VML. If there was a medal for the bravery it takes to channel personal experiences into creativity that changes hearts and minds, you’d have won it many times over.
D&I: MY STORY
I’ve loved creating and scaling WPP Unite, the LGBTQIA+ community for employees across the WPP network – to become winner of the Outstanding Employee Network at the British Diversity Awards – plus its global expansion and industry-impacting initiatives.
These include assembling an all LGBTQIA+ team to plan and deliver the industry’s first totally queer-powered campaign for Pride’s 50th anniversary, and launching the Beyond the Rainbow study to plug gaps in industry data around minority LGBTQIA+ audiences.
What does D&I mean to you?
Creating space for people to reclaim their differences as strengths, and harness them for creativity, innovation and growth.
What’s your passion area in diversity?
Finding new ways for the LGBTQIA+ community to advocate for one another and collectively take up more space across the industry – and amplifying those voices that are more likely to be marginalised, particularly bi, trans+ and queer women.
What recent developments should we be celebrating in the diversity debate?
We’ve challenged the rules on employee community groups to encourage agencies to not just nurture their queer talent but unleash its potential across their business. Working with my colleagues at T&Pm to create the ‘It’s not therapy, it’s abuse’ campaign for Stonewall and other LGBTQIA+ charities lobbying the government to #BanConversionTherapy is testament to this, as was T&Pm winning Channel 4’s Diversity in Advertising Award 2023, with an idea for our E45 client.
What is top of mind for 2024?
Racism, transphobia, and misogyny within our own LGBTQIA+ community. We only rise if we all rise together.
Which three words describe you best?
Strategist, advocate, catalyst.
Who should be on the next iList?
Mika Alcock (they/them), associate creative director at T&Pm, and Jamie June Hill (they/she), creative inclusivity director at VML. If there was a medal for the bravery it takes to channel personal experiences into creativity that changes hearts and minds, you’d have won it many times over.
D&I: MY STORY
I’ve loved creating and scaling WPP Unite, the LGBTQIA+ community for employees across the WPP network – to become winner of the Outstanding Employee Network at the British Diversity Awards – plus its global expansion and industry-impacting initiatives.
These include assembling an all LGBTQIA+ team to plan and deliver the industry’s first totally queer-powered campaign for Pride’s 50th anniversary, and launching the Beyond the Rainbow study to plug gaps in industry data around minority LGBTQIA+ audiences.
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